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The National Office for the Prevention of Domestic, Sexual and Gender-based Violence.

An Oifig Náisiúnta um Fhoréigean Baile, Gnéasach agus Inscnebhunaithe a Chosc

  1. Tánaiste announces National Awareness Campaign as part of Second National Strategy on Domestic, Sexual and Gender-based Violence 2016-2021


Tánaiste announces National Awareness Campaign as part of Second National Strategy on Domestic, Sexual and Gender-based Violence 2016-2021 
 

  • Tánaiste announces the awarding of contracts for a national awareness campaign as part of the Second National Strategy on Domestic, Sexual and Gender based Violence 2016-2021

 

  • Funding of €950,000 for 2016 has been secured for this campaign

 

  • “The protection of people in our society from domestic and sexual violence is a primary concern for me and my Department. The intention is that the campaign will send a clear and unequivocal message to perpetrators that this violence is totally unacceptable in Ireland and that it must stop” - Tánaiste.

 
15 September 2016
 
The Tánaiste and Minister for Justice and Equality Frances Fitzgerald T.D., has today announced the awarding of contracts following an EU tendering process for a national awareness campaign allied to the Second National Strategy on Domestic, Sexual and Gender-based Violence 2016-2021.  The successful creative agency is Cawley Nea\TBWA and the successful media buying agency is PHD.  The agencies will work with Cosc - the National Office for the Prevention of Domestic, Sexual and Gender-based Violence to develop and implement the campaign.
 
Speaking on the campaign the Tánaiste said “My aspiration for this public awareness campaign is that it will educate all of us. As relatives, friends, neighbours and bystanders, we have an important role in helping to prevent domestic and sexual violence and that our intervention, if it is safe to do so, will significantly impact those affected by this intolerable violence by offering hope and support.  The intention is that the campaign will send a clear and unequivocal message to perpetrators that this violence is totally unacceptable in Ireland and that it must stop”.
 
The Tánaiste secured funding of €950,000 for 2016 for the new national awareness campaign. The new campaign is one of the key actions of the Strategy. In addition funding of €200,000 has been awarded under the Dormant Accounts Fund to localise the campaign in 2016 and 2017.   
 
The overall aim of the campaign is to increase the awareness of domestic and sexual violence, to bring about a change in long established societal behaviours and attitudes and to activate bystanders with the aim of decreasing and preventing this violence.  It will recognise that women and men are victims of such crimes. The campaign was sought by and is supported by NGO stakeholders. 
 
“The protection of people in our society from domestic and sexual violence is a primary concern for me and my Department.  Domestic and sexual violence are pernicious evils that occur in all social classes, all genders, all ethnic groups and cultures and among people of every educational background.  It is often hidden and can have a devastating physical, emotional and financial consequences for victims as well as society as a whole.” the Tánaiste said.
 
 
Welcoming the awarding of contracts for the campaign the Tánaiste said :
“I congratulate the successful agencies Cawley Nea\TBWA and PHD who have been awarded the contracts to provide the creative and media services for this challenging brief."  
 
 
Deirdre Waldron, CEO of Cawley Nea\TBWA said:
 “We are privileged to have been awarded the creative agency contract. We believe this campaign is of paramount importance to our society and will mark a national shift in attitudes towards domestic, sexual and gender-based violence.  We look forward to working with Cosc and the Department of Justice and Equality in the coming years to help create a safer Ireland for all”. 
 
Jason Nebenzahl, Managing Director of PHD said:
“PHD are proud of all the work that we deliver, but if our campaign on behalf of Cosc results in the national impact that we anticipate it will, this will be one of our greatest ever achievements as an agency. We are grateful to have been given the opportunity to work with the team at Cosc and the other partner agencies to develop engaging and impactful communication that will resonate with the Irish public and lead to recognised behavioural change.”
 
The campaign will commence in the last quarter of 2016 and it is intended that it will run for a period of 6 years up to 2021.