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The National Office for the Prevention of Domestic, Sexual and Gender-based Violence.

An Oifig Náisiúnta um Fhoréigean Baile, Gnéasach agus Inscnebhunaithe a Chosc

  1. Tánaiste launches major national awareness campaign on Domestic and Sexual Violence

Tánaiste launches major national awareness campaign on Domestic and Sexual Violence

 

  • Tánaiste launches the “What would you do?” campaign on domestic violence.
  • Funding of €950,000 for 2016 and 2017 has been secured for this campaign.
  • “This campaign is about prevention. It is about empowerment and it's about support. It offers hope and support to victims of such violence and it empowers us as witnesses to such violence to find out what we can do to help stop domestic violence and to support people who are caught up in this most devastating of human experiences”. – Tánaiste
  • “This campaign calls on us as relatives, friends neighbours, bystanders and witnesses to collectively say that domestic violence is not right and it must stop”. – Tánaiste
  • “The current campaign provides an opportunity for each of us to start a conversation about what we would do if we came across situations such as those in the TV and radio ads. It will help to bring this violence out in the open if we discuss it among ourselves and show by example that we will not tolerate domestic violence”. – Tánaiste

The Tánaiste and Minister for Justice and Equality, Ms. Frances Fitzgerald T.D., has today launched the national awareness campaign “What would you do?” which is a part of the Second National Strategy on Domestic, Sexual and Gender-based Violence 2016-2021.

This new campaign is one of the key actions of the strategy. The Tánaiste secured funding of €950,000 for 2016 and 2017 to run campaign. In addition, funding of €200,000 has been awarded under the Dormant Accounts Fund to localise the campaign in 2016 and 2017.

Speaking at the launch the Tánaiste said, “This campaign calls on us as relatives, friends neighbours, bystanders and witnesses to collectively say that this violence is not right and it must stop. It is an opportunity for each of us to start a conversation about what we would do if we came across situations such as those in the TV and radio ads.”

“It is is about prevention. It is about empowerment and it's about support. It offers hope and support to victims of such violence and it empowers us as witnesses to such violence to find out what we can do to help stop domestic violence and to support people who are caught up in this most devastating of human experiences.”

It is intended, subject to the necessary funding being made available, that it will run for a period of 6 years up to 2021. The first 3 years will focus on domestic violence to be followed by 3 years dealing with sexual violence but elements of each violence will feature in each phase of the campaign.

The aim of the campaign is to increase the awareness of domestic and sexual violence, to bring about a change in long established societal behaviours and attitudes and to activate bystanders with the aim of decreasing and preventing this violence. It recognises that women and men are victims of such crimes. The campaign was sought by and is supported by NGO stakeholders.

“What would you do?” is a high impact media campaign to reach a national audience and it will feature TV, cinema, radio, outdoor, social and digital advertising. The call to action directs people to search the campaign website whatwouldyoudo.ie for information and advice on domestic violence.

It is recommended that bystanders and witnesses to a domestic violence incident should only get involved if it is safe and legal to do so. Search the campaign website whatwouldyoudo.ie for information and advice. If the situation is already violent or looks like escalating quickly, people should not intervene directly. Call the Gardaí on 999. The only effective bystander intervention is a non-violent one.