Graphic Logo for COSC depicting a harp and text

The National Office for the Prevention of Domestic, Sexual and Gender-based Violence.

An Oifig Náisiúnta um Fhoréigean Baile, Gnéasach agus Inscnebhunaithe a Chosc

  1. Awareness Raising

 

Tánaiste Launches the National Awareness Campaign "What Would You Do?"

On 16 November 2016 the Tánaiste and Minister for Justice and Equality, Ms. Frances Fitzgerald T.D launched the national awareness campaign “What would you do?” which is a part of the Second National Strategy on Domestic, Sexual and Gender-based Violence 2016-2021.

The aim of the campaign is to increase the awareness of domestic and sexual violence, to bring about a change in long established societal behaviours and attitudes and to activate bystanders with the aim of decreasing and preventing this violence. It recognises that women and men are victims of such crimes. The campaign was sought by and is supported by NGO stakeholders.

“What would you do?” is a high impact media campaign to reach a national audience and features TV ads, radio ads, cinema, outdoor, social and digital advertising. The call to action asks people to search the campaign website whatwouldyoudo.ie for ways to help or in an emergency call 999.

The purpose of the What would you do? campaign is to seek to educate bystanders to recognise what is domestic abuse and domestic violence and what to do when they come across it.

Speaking at the launch the Tánaiste said, “This campaign calls on us as relatives, friends neighbours, bystanders and witnesses to collectively say that this violence is not right and it must stop. It is an opportunity for each of us to start a conversation about what we would do if we came across situations such as those in the TV and radio ads.”

“It is about prevention. It is about empowerment and it's about support. It offers hope and support to victims of such violence and it empowers us as witnesses to such violence to find out what we can do to help stop domestic violence and to support people who are caught up in this most devastating of human experiences.”

The website whatwouldyoudo.ie has been designed to inform people of the signs of the different types of domestic abuse and domestic violence, to give them accurate information and the support they need to take the next step. It gives details of the services available countrywide including helpline numbers and includes information also as to where perpetrators can seek help.  In addition, the website has advice on how to intervene in situations where the victim is known or is a stranger.

This new campaign is one of the key actions of the strategy. The Tánaiste secured funding of €950,000 for 2016 and also in 2017 to run the campaign. In addition, funding of €200,000 has been awarded under the Dormant Accounts Fund to localise the campaign in 2016 and 2017.

It is intended, subject to the necessary funding being made available, that it will run for a period of 6 years up to 2021. The first 3 years will focus on domestic violence to be followed by 3 years dealing with sexual violence but elements of each violence will feature in each phase of the campaign.

It is recommended that bystanders and witnesses to a domestic violence incident should only get involved if it is safe and legal to do so. Search the campaign website whatwouldyoudo.ie for information and advice. If the situation is already violent or looks like escalating quickly, people should not intervene directly. Call the Gardaí in an emergency on 999. The only effective bystander intervention is a non-violent one.

Awareness Raising relating to Domestic, Sexual and Gender-based Violence

Please see our Funding page  for information on awareness raising relating to domestic, sexual and gender-based violence.

 
Guiding Principles for Public Awareness Raising Activities Relating to Domestic, Sexual and Gender-based Violence

 

Guiding Principles for Public Awareness raising actvities relating to Domestic, Sexual and Gender-based Violence were agreed by the National Steering Committee on Violence Against Women (NSCVAW) based on work and recommendations from its Public Awareness Sub-Committee (PASC).  The document forms part of the implementation of the National Strategy on Domestic, Sexual and Gender-based Violence 2010-2014 and outlines guiding principles for conducting public awareness raising activities related to domestic, sexual and gender-based violence and is intended as a guide to organisations and professionals undertaking such activities.


Primarily the guidelines aim to encourage a shift from a focus of public awareness raising activities on the victim to an inclusion of a focus on the perpetrator and bystander whilst also ensuring that information on support services is available to victims/survivors.


It is suggested that organisations developing a new public awareness raising campaign relating to domestic, sexual and gender-based violence take the guiding principles into account. These guiding principals have been incorporated into the guidance manual for applicants for the Cosc Awareness Raising Grant Scheme relating to Domestic, Sexual and Gender-based Violence.


Guidance on Approaches to Promoting and Developing an Understanding of Domestic, Sexual and Gender-based Violence

The revised Guidance on Approaches to Promoting and Developing an Understanding of Domestic, Sexual and Gender-based Violence 2015 presents strategies for raising awareness among the general population, including victims and professionals and three specific population groups, namely people with disabilities, members of the Traveller Community and members of migrant communities. 

 

The document, which was formerly the Communications paper, is informed by work and recommendations of the Public Awareness Sub-Committee (PASC) as agreed by the National Steering Committee for Violence Against Women.

 

The purpose of the document is to provide guidance to organisations and professionals on suggested approaches to promote and develop an understanding and recognition of domestic, sexual and gender-based violence.

 

The guidance outlines suggestions and advice as to developing messages and methods for awareness raising; confronting offending behaviours and increasing the understanding and recognition of domestic, sexual and gender-based violence. A social media and digital marketing planning aid has been included in the guidance. It also incorporates the guiding principles for Public Awareness Raising activities relating to domestic, sexual and gender-based violence which encourage a shift from a focus of public awareness raising activities on the victim to an inclusion of a focus on the perpetrator and bystander.

Click Here  to download Guidance


Cosc Public Awareness Campaign "YOUR SILENCE FEEDS THE VIOLENCE"

 

Cosc’s Public Awareness Campaign "YOUR SILENCE FEEDS THE VIOLENCE" commenced in January 2009 with a major campaign across radio, billboards and online.  The campaign has been continued by the distribution of A4 posters (see below) to public offices, NGO's and support services.

The campaign aims to: (i) raise awareness in the community around the victim that they (i.e. the member of the community) play an important role in the continuation or cessation of these crimes, (ii) inform the community on how to take safe and appropriate action and (iii) increase awareness of the availability of services. The posters include a blank area to allow for the inclusion of local service details.


A further significant benefit of the methodology behind the campaign is that a common message is delivered across the nation while providing information on local services.


If any organisation would like to order free hard copies of the A4 posters please complete the attached form and email info@cosc.ie.

Cosc has copies of three of the posters available for distribution - the KITCHEN, BEDROOM and STAIRWAY scenes.  To download copies of the posters please click on the links below:

Click here to download the awareness raising poster below

 campaign image - She attacked him. Again

Click here to download the awareness raising poster below

 campaign image - He raped his wife. Again

Click here  to download the awareness raising poster below

 campaign image - He punched her in front of the Children. Again.